3G

All posts in the 3G category

3G Vs 4G in Maharashtra and MP

Published February 23, 2017 by vishalvkale

TRAI has been publishing results of 4G speeds of various Telecom Service Providers, as reported by various news media {refer Bibliography of the article}; in the most recent update I saw, as well as the one in January, it was noticeable that most providers were providing speeds starting from 5mbps. This is surprising, and does not fully tally with my experience, tabulated in this article for the past 3 months or so. My speed tests have been done on Speedtest.net; I have also downloaded the TRAI App today to crosscheck, and while the results are comparable, there are differences.
 trai main TRAI
4G : The Performance
Before we look at the exact performance as experienced by myself, let us look at some history. The one caveat I place here is that while I have recorded the speeds since Nov-2016, I have not kept a record prior to this. I have used 3G in large parts of Maharashtra where I work, and Indore city my home town. I clearly recall I used to get 3G speeds between 3mbps – 5.5mbps, though the speeds in excess of 4mbps for 3G was only in Mumbai. Let us keep this in the back of our minds as we look at the current performance of 3G and 4G. Reason – read the article from 2014 linked below, wherein I have pasted a test result of 3 year ago, showing a speed of 3.22mbps download. I further recall speeds of 4mbps as well on 3G. 

As can be seen from the chart above, there is a wild variation in speeds; also, please note that I used 3G till 1st January, and switched over to 4G on 2nd January. {Never mind the network brand; let that  be}. The overall 3G speeds I got during this entire period till 1st January was 2.36mbps download and 1.62mbps {all in Maharashtra} upload with a latency of 218.4. {Refer chart below}. After the switch to 4G on my visit to Indore, the experienced speed was 6mbps download and 4.98 mbps upload. In Maharashtra, I got speeds of 4.94mbps and 3.01mbps on average – which was a significant improvement over the 3G speeds I was experiencing.


Legend Explained : 3G —-> 
Total simple average of 3G Speeds
4G —-> Total simple average of 4G speeds Maharshtra + MP; 
4G-M —-> Total simple average of 4G speeds only in Maharashtra

But take a look at Latency : Latency is another element that contributes to network speed. The term latency refers to any of several kinds of delays typically incurred in processing of network data. A so-called low latency network connection is one that experiences small delay times, while a high latency connection suffers from long delays. {From Lifewire}. Latency numbers that we are getting – refer chart above –are upwards of 150 milliseconds on both 3G and 4G networks, as can be seen. The entire data is tabulated in excel for reader reference.

This data was collected over several months, on several networks –  I use two handsets, one a true 4G, one a LTE Band 1, 3, 7, 8 and 20 handset. This was observed on various locations – home, market, office, travel, various cities, and at various times as can be seen from the complete data set enclosed at the end of the article. I used three networks – 3G on two providers, and 4G on two providers; as well as broadband on 1 provider. In toto, I used 4 service providers while collating this data.

The Analysis
There is a significant improvement with the advent of 4G networks in my experience – the numbers are silent proof of that. However, the user experience is what matters; sadly, this cannot be quantified so easily. The actual  user experience, to be completely blunt, is that I could not notice a significant usage improvement in site loading or other internet usage, as compared to 3G. To understand this deeper, we will need to understand my internet usage.

I used the internet for video streaming quite extensively; I used email, games, net surfing various sites like news sites, google searching, recipe and cooking sites, LinkedIn, Blogging sites, telecom sites etc. I also downloaded videos, and my total data usage was in excess of 10-15GB per month in each of the three months. 

I could not notice any clear advantage that I achieved, for the most part. In Video Streaming, I noticed no difference whatosoever, as in other usages, including all. The only advantage I noticed was in Video Downloading, and that too wasn’t blinding fast; there was a difference, an improvement, but it was very small. But it was there.

And therein lies the key; 4G and 3G are products; Companies & an industry depends on them. If the customer isn’t feeling the difference, you have a major potential problem on your hands. As things currently stand, no one in the industry at levels that matters is paying any attention to this. The key lies in the data – high latency speeds, wild variation in actual speed experienced by the customer, and actual speeds around 5-6mbps average – which is only slightly higher than what 3G used to deliver before the advent of 4G networks in India, at least in the bigger cities. 


You sell a product or a service – your core focus should not be the fund flow, regardless of the health of your balance sheet. The corporate world abounds with case studies of companies that succeeded by focussing on the customer experience {I present one such case study next month – Google; stay connected with my blog}. This is what is required – focus not on activations / Churn / recharges, but on specifically the customer experience; given that the delivered result is not upto the mark. In the next article, we shall go deeper into this, examining specific usage examples  and deeper industry issues, identify specific usage patterns and issues at customer level, and chart a way forward. Let this suffice for now. 

There is no easy answer – the service industry isn’t in exactly a great shape. Idea has a debt of 49K Cr, and has an ARPU of Rs. 157; Airtel has a debt of about 97K Crore, with an ARPU around 188, just to name two examples. Jio has already notched up 2,01,000 Cr Debt. Usage isnt taking off; the demograhic & income profile of the nation, demographic distribution are major issues, lower prices in the past 6 months notwithstanding. 


The reasons for this situation are diverse – but these service providers need to understand that unless they improve the service quality to the customers, there is a near-certainty of rising Churn, as customers will try out newer options, and switch providers, much like I did. I ask the same question that I did 3 years ago – where is the market? {Internet and Digital Media – Big Hurdles} Show me the market! 

And if Jio manages to give 10mbps+ speeds  regularly, this could spell big trouble for the incumbents. As we saw in the Jio Business Model Analysis, it doesnt have a choice but to succeed. That is why, at least in the major pockets, the service providers need to look at their core product offering; they cannot afford laxity on this part… Starting day before yesterday! 

References and Bibliography
10)    Bharti Airtel Q3 net dips 54% on Jio woes

Data used for the analysis : 

Advertisements

UNDERSTANDING THE INTERNET : Reaching Into The Gut Of Existing Systems

Published April 17, 2015 by vishalvkale

UNDERSTANDING THE INTERNET : Reaching Into The Gut Of Existing Systems



At first glance, the title – understanding the internet – seems an anachronism, something out of place in the modern world, where the internet is ubiquitous, at least among the educated classes; and is rising fast in the rest of the people. You only have to look around to see people using the internet, gaining from it, and being completely comfortable with this medium.

And yet, that is precisely what my contention is : that this medium is actually the least understood, and in just about everything. The potential of this medium is being felt in just about every human endeavour, and as I have observed before, its raw power to reach into the gut of existing models is only just being felt across industries. What is this raw power I am referring to? And why is it the least understood medium?

The average person comes across individual levels or layers of the internet at various times; this interaction is in two distinct areas in terms of purpose of usage : Personal, & Business / Professional. On a personal level, we come across Facebook and Twitter, News Apps, Online Shopping portals, and many more sites targeted at the individual; traditional classification extends to such terms as Social Media, News Portals, and so on and so forth. But, on a professional level, depending upon our profession, we similarly interact with many sites and types of portals like dedicated B2B or B2E portals and other sites – which include the above listed personal sites!

If the above sounds confused or disorienting, let me clarify : my point, simply put, is that we need to reverse our outlook; when we think of the internet, all of us think of it from the lens our personal interaction on the internet, even when looking at the professional aspects. We always think of how the internet has reduced distances, made price discovery easier, information dissemination faster and borderless, made customer contact easier and so on – in other words, looking at it Point-To-Point, individually or lacking a systems perspective

The internet is all that, and much much more. We need to turn it around 180 degrees, and look at it from a business perspective, from a strategic perspective and a systems perspective to understand the raw power, as well as appreciate how little we understand this medium, or just how wrong we have been. This has profound implications for all businesses, as we shall see.

Reaching Into The Gut Of Existing Systems
Let us start at a very basic level – the simple point-to-point interaction. Consider pricing – in any market, it is now common for a customer to compare prices with the internet; it is equally common for a customer to compare prices across geographies. This applies to retailers and distributors as well; meaning, quite simply, that price differentials within the same market will go the way of the typewriter. What all team managers, especially senior managers, tend to forget is that this also applies to your teams, which is now stunningly well connected internally.
It has always been a simple sales tactic, that of differential pricing, which in an earlier era, was nearly undetectable, given the low interconnectivity between the constituent customer profiles and the channel partners / retail / Your own team members. This at times unhealthy practice gave results while harming the system and leading to a leak of corporate money, and harm to many a top performer and talent, as needless discounts are given;  in the current era of Facebook + LinkedIn + Whatsapp + Email + Mobile Telephones, this is just not tenable, as people are way too interconnected at each level of the business ecosystem – making for easy discovery of the stated underhanded tactics.
The combination of just these 5 – Whatsapp, LinkedIn, Facebook, Email and Mobile is hard to beat. You can share information over the mobile – back it up with proof of pricing by the simple expedient of a mail or a Whatsapp photograph, or look and compare online and offline prices with ease, given the penetration of the Mobile Internet. Convergence of technologies at its very, very best.
From a systems perspective, this means that the old tactic of having differential prices for varied distributors and geographies is now a much more challenging task, given the convergence of technologies and gadgets, and ease of connection. It has meant unhindered flow of information across and within markets, ensuring that the price differential gets easily exposed. This is driven by the entire interconnected ecosystem, as employees and the channel connect with each other with ease over various media; customer openly voice opinion on the internet etc.  
What most companies further do not understand is this : there is an increasing push-back from the retail end of the business as well as from teams, who are now converging into interest groups and power fora, and getting together to force companies and managers to alter their short-term tactics of differential pricing within the same channel as well as across channels. This is a direct result of the free flow of information wrought by the internet, the mobile and the entire information ecosystem.
And that is what I meant by stating reversing from an outward looking perspective of how the internet is changing the business environment and making life easier for businesses. That way is a strictly personal look – you are essentially analyzing the advantage you have as a professional. What needs to be done is analyse the entire impact from a systems perspective, from the perspective of not the Manager, but the entire business. In other words – get into the shoes of the Business, not the shoes of the person managing the business.
And that is the most critical learning, and the real power – we aren’t talking about just the internet, we shouldn’t be thinking about just the internet, but rather the entire ecosystem – The Internet, The Computer System, The Mobile, The Falling Cost of Access, The Fast Rising Usage. We should further be looking at it holistically, and from a dispassionate analytical perspective, and changing the operating style as the market changes all around you.
In simple terms, the entire basis of business, the entire basis of doing business on the ground is changing fast, driven by a vastly changed ecosystem. And managements just aren’t in sync with this simple reality. What has happened is, quite simply, the entire bedrock on which internal systems are based has vanished almost overnight, contributing to an exponential rise in pressure on employees, managers, systems and organizations alike, as they failed to change with the times…
There are many other parameters – like the impact on the simple things  – like telling the truth, or stretching the truth; and how the internet ecosystem is setting about revealing the truth and making lying impossible for organizations; or the simple fact that even some of the most tech-savvy organizations don’t understand the 14-21” screen, and how it is to be used for maximum impact, or indeed how to strategically use it… which is the subject of the next article in the Digital Series, of which this is the third…

WhatsApped!

Published October 15, 2014 by vishalvkale

THE PROBLEM STATEMENT

The title says it all. WhatsApped! That is exactly what I was, as I noted 1086 messages on my mobile one fine day. I was flabbergasted, and literally stunned, and more than a little irritated. I have seen 100 messages, 200, and even 300 in a day. But 1000 messages? That is much too much, any which way you look at it. There is simply no way I was going to read all 1086 messages, that much was certain. 

Then my mind turned to my own addiction to WhatsApp – and I realised I was part of the problem, not a victim. I was both the problem as well as the victim of overload – not because I was a massive and active contributor to the stream of messages on a daily basis; but because I was an active reader of the jokes and other pointless messages. My participation was usually limited to Politics and news related issues, which make up less than 5% of the daily flow. 

I further asked myself : was I really enjoying those jokes and messages? Answer : Some, I was; some I found gross and in bad taste; and some were downright offensive. Further, I asked myself, was I gaining any information from it? Unequivocally, no, I wasnt. Was I wasting my time? Answer – yes, I was, beyond even a shade of doubt. Was I wasting battery and memory space? Yes, I was. Was I going to read all messages, or do I read all messages? No, I dont. 


SELF ANALYSIS, AND DISADVANTAGES

These are relatively minor aspects & obstacles, and easily overcome by the simple expedient of placing groups or notifications on silent, and ignoring and / or deleting messages by clearing chat history. It takes less than a minute to do it across 7 groups. Simple, childishly so. Memory space can be freed by deleting snaps, videos and images, and turning off auto-download. But in doing so, I am firstly being less than honest with group members. And more importantly, I stand the real risk of missing an important message sent on the group. It has happened, you know. People do tend to forget that important things should be personally followed up individually. 

Then I began thinking – wait a minute. 1000-plus messages! What the heck? We dont talk to each other on the phone, say we are busy; but find the time to send each other a thousand messages, as well as the time and inclination to read them – judging from the conversations that go on? Just think about it : one thousand messages! Now that, I respectfully submit, is information overload – especially considering there is not an iota of information in all that lot. 

Then I remembered the fights that happen on WhatsApp groups, one of which I have been a personal part of. Fights on politics, jokes and any sundry item. Fights which go to the extent of relations souring and people breaking off. And all this over a written communication over a technological marvel that was meant to make things easy for us. 

And that is when the incongruity, the ridiculousness and the outright immaturity of it all hit me hard. Information overload, fights, time wasted – all over something so unimportant as a WhatsApp message. We dont communicate over the phone – but stay glued to the mobile for hours on texting, WhatsApping etc. We get into squabbles over this, we insult, and insult openly – unmindful  of the fact that the whole group is listening in, or reading in. For the record- this isnt about WhatsApp, which is an immensely useful productivity tool, as I cover below. It is about me, and people like me, and how we use this wonderful application. 


WHATSAPP AS A PRODUCTIVITY TOOL

As a utility, and a productivity tool, WhatsApp is a great enhancer and value addition. You can send snaps and images of documents for instant verification and / or feedback before sending hard copies; you can send images of competitive activities in the market, new products; You can share new ideas, plans and developments instantly over the entire team in the twinkling of an eyelid; and so on and so forth. It adds considerable value to the business equation in terms of efficiency added and ease of communication as well  as aiding decision making. 

As an entertainer, it has  great potential – I was a recent part of one such activity, wherein some of us bloggers got together to write a novel for a competition; in that, the power of WhatsApp was a tremendous boost, as each person could read the entire groups’ views and participate as per his or her own convenience and time. We exchanged views, fought, argued, planned – but all of it was for some purpose : the completion of the novel, which can be found here : The 16th Hour. Yet again, WhatsApp proved a valuable tool and productivity enhancer, and much superior to mails and other forms of communication for the activity at hand. 

DECISION TIME!

When I put it all  together : the path was clear. Information overload, fights with friends and/or family, waste of time… it all added up to only one direction. Exit all family  groups; since they are friends and family – they will understand. I dont think being a part of a WhatsApp group defines family, at least. I cant run the risk of spoiling relations just because of a stupid fight on WhatsApp. And whether or not I am on WhatsApp, I will remain family, that is certain. Ditto for friends groups – put on permanent silent, or exit. 

Frankly, when  we get into silly fights with friends and family over status updates, WhatsApp jokes, it is time to take a call. When we get 1000 messages a day, it is time to ask ourselves some hard questions. Especially if some vital and informative messages get lost in the clutter of jokes and pointless messages that clutter up the board. 

People tend to forget- in a normal conversation, the words are lost, and not recorded for posterity. In a normal conversation, passive listeners have the option of moving away from two sparring fighters. In a normal conversation, an insult to another person is heard by only the people in proximity, who tend to intervene or move away. Well, in WhatsApp, the entire fight is in the open, and recorded for all posterity. 

WhatsApp is not meant for this – it is a productivity tool. It is also a tool for fun – but that does not mean cheap fun, or insults, or pokes. It also behooves a person to think before posting – would it hurt anyone in the group? Having seen huge fights {as different from disagreements}, I know that this is not the case. I, too, have been a party to a fight. And lost a relation temporarily. Once is more than enough, thank you very much. 

You dont like it, or it bores you – ignore it, like I find non-veg jokes risque and bad. Or leave the group; but dont insult and/or fight. And on being insulted, rather than respond – shut up, or leave the group; preferably the latter. And please limit those messages; but that latter bit is an individual matter – as I said, I didnt like it – so I quit the groups… having said that, I still cant see the point of getting 1000 messages, and not one person having the time to speak to each other over the phone! But that is me. Perhaps I am a bit old in the big, bold new world that has been WhatsApped, or TechApped! to be more specific… 

I prefer it the good old way…

meaning… “tring, tring… hello?”

Digital divide: does India need 4G right now,as it is struggling for broadband?

Published March 9, 2012 by vishalvkale

Digital divide: World gets 4G iPad, India still struggling for broadband – The Economic Times:

‘via Blog this’

While the west moves to 4G, we are still trying to get Broadband. Nothing surprising with that – we have been late movers in communication technology and therefore, it is only to be expected. But if you look at the Broadband scenario in India, the statement that we are struggling is simplifying the state of the market in this space. In India, Broadband solutions in the B2C space are given by Wired and Wireless technology platforms and at speeds ranging from the basic 256/512 kbps to 4 mbps and above. What has been their experience? Have they managed to cover costs? Is there a market for 4G services that is big enough to justify investments? My take on this is that it might just be premature to roll-out 4G services in a market that has yet to fully experience 3G and broadband. First, the market needs to mature and second, the current hypercompetitive phase of the Telecom market needs to settle down.
The cost of a broadband connection in the B2C {Business To Consumer / Customer} market is in the region of Rs. 250 per month (free upto 1GB), ranging upto 2100 per month for 3G sticks. Even at the lower level, the 1 GB usage limit means that the total bill in some customers is going to be substantially higher. Given the nature of the market, this means that the potential market needs to be defined very clearly in terms of  household income. Second, the penetration of home PCs – while on the upswing – in nowhere near the west. Even in households with PCs, internet awareness is low and usage limited to only checking mail, simple reservation checking etc. The full gamut of the internet has yet to reach the majority of households. So much so that even households with high income will sport a Home PC: but it will be used primarily for games for the kids. The primary earner will be the regular user of the laptop or desktop – but usage of the same will be limited to stocks and financial markets; reservations, simple googling. Services such as online cinema booking / restaurant booking, hotel booking, online purchasing, e-papers, news services etc are simply not used, as the customers find it more convenient and safe to do these the old way. The point of the above is that the Indian market is still on a learning curve, and the consumers have a long way to go before the full potential of the market can be realised.

On the income aspect, there are again 2 factors at play: the first is perception and the second has to do with expenses. Given that the internet has not yet become a need, a necessity for the majority of users outside the top 8 – 10 cities of the country, there is a perception in place that expense on broadband connectivity is a luxury, or a needless expense. This perception will only recede with the increasing awareness levels and usage of technology. The second factor is actual expenses: shelling out Rs. 1000 for a true broadband connection with 1 mbps speeds calls for a heavy investment for a typical household: this expense takes the total expense on communication to above Rs. 2000 per month given that there will also be 2 mobile connections at least in  operation. That makes this a very significant share-of-wallet for a normal household, and places high-speed broadband firmly out of reach of most normal middle class consumers. Further, when people have not even experienced high-speed connectivity and the supporting applications for the same, one cannot expect them to upgrade to 4G. Please note that I am talking about high-speed plans with decent usage limits: 1 mbps unlimited with 5 GB high speed limits at least.

This factor can be seen in the various prepaid broadband and 3G plans in evidence – 1-day, 7-day vouchers; 1GB limit vouchers, cheap postpaid plans with low limits of 1GB – 3GB at less than 500 Rs. which are meant to pull in non-users and get them to experience the world of high-speed connectivity. This fact itself is a powerful indicator of the state of the market, and that things are on a learning curve. This market is still at 256/512 kbps, and the customers first need to experience the high-speed phenomenon. Further, the awareness of applications needs to increase. And third, either rates have to come down – or PPP has to increase for it to be a mass market. This does not mean that there is no market: indeed, there is a very large market as evidenced by increasing penetration of smartphones, PC and Laptop Sales, Data Usage on 2.5G networks (GPRS). The challenge is to convert these customers to high-speed customers through exposure to applications through any means that are available – for example, net-kiosks; bundled handsets (as tried by idea and vodafone); gaming parlours and websites; support to application developers; links via sms; co-advertising with events / websites / applications etc. There can be any number of strategies for that. And this is precisely what the telecom industry is currently working on.

The last point is that the trade needs to settle down and get into working mode after the tough 2011 year. Some sense of order needs to emerge especially as a huge amount of investment has gone into 3G networks, completing 2.5G rollout obligations, network upgradation. This is painfully evident on the stock market performance and the ballooning debt of the sector due the above factors. Thinking about a further upgradation does not seem to be warranted in this scenario. This does not mean that the industry forgets 4G. I am advocating an increased focus on content and application development, customer education initiatives etc: in other words, the development of an entire ecosystem that engenders increased usage of data. Data consumption increase will directly translate into revenues for the industry: which will make 4G far easier to introduce.