Book Review – Make Success A Habit ; 50 Stories That Enlighten, Empower, Energise and Entertain

Published October 23, 2017 by vishalvkale

This current book under review is quite unlike any I have reviewed, with only one – Subir Chaudhury’s The Difference – making as much of a connect with me – as a professional. As a person, this book has connected with me big-time; but that is something I will reserve for a private conversation / communication with the Author, Mukul Deva. Almost every page of this book, taken seriously, is a learning and an experience. In light of the above preamble, let me depart from normal custom or style, and quote lines from an iconic Hindi song, one which came to my mind as I was reading one of the stories contained in this collection of 50 real life case studies.

इक दिन बिक जाएगा, माटी के मोल
जग में रह जाएंगे, प्यारे तेरे बोल
दूजे के होंठों को, देकर अपने गीत
कोई निशानी छोड़, फिर दुनिया से डोल
इक दिन बिक जायेगा   …
{Source : Lyricsindia.net}
We, in the daily humdrum of business, rarely give time to focus on the small, tiny and seemingly irrelevant, or unimportant, or lesser vital, or basic issues & habits that go into making us a professional and a person. So acute is our focus on ourselves, our KRAs, our lives, our desires, our ambitions  that we forget these rock-bottom basics. These are the bedrock of life; be it personal or be it professional. This exclusive focus tends to take us away from our maximum potential, rather than make us more effective in achieving our potential. That is why we need to re-train, re-charge, re-focus, and look for – introspect – analyse ourselves to make us better people and better professionals.

Mukul Deva

That, in a nutshell, is the lesson I have drawn from this book. Now the question in your mind ought to be, what is that song doing in between a perfectly reasonable business discussion? That brings me to the story number 45 in the book – my own sticky pad notes on it should be self-explanatory. I wrote : In this {story}, the lesson is that the basics of care, honour, decency, respect & importance should be provided with and to each person we speak to – professionally as well as personally. The lines above also says much the same – in an oblique fashion; if we can get others to sing our tune – we are done. They wont sing freely unless they like, understand & agree to it! The key here is that this is not a theory – this is told through a real life success & turnaround story.
All too often, we treat people roughly, or don’t listen to them, or half-listen, or insult, or ignore them – leading to long-term damage down the line. The impact of this behavour on business bottom and top lines, professional relationships etc  is amorphous in real life – in this book, a clear line has been drawn for us. And this is something that repeated in 50 case studies, all around small with vital aspects in Business or in life.
You have stories around communication, team handling, development and management – building scalability – sustainability – performance in teams / developing teams and members; personal development -goal setting, thought management; simple yet often ignored managerial processes, the importance of sticking to the basics and fundamentals in this ever-increasingly paced life, values & ethics, training self to inculcate process oriented thinking, leadership & leadership roles; and more.
This is a review – not a summary; therefore, I have to stop here. But, let me organize the above into some fashion of order. The stories contend around Leadership, Team Management, Team Development, Personal Development in broad categories. The various real life case studies together provide a multi-faceted look at different parameters of the above broad categories. Each story has names and details changed – but is a real story, from a Business perspective. Here you will learn the importance of the small, the basic, and the intangible things that separate good from great is the way I put it.  
That said, I do have a grouse; it was surprising to note top managers not having a connect with, or not giving importance to, some things that are clearly basic to any business : a shared  vision, values, ethics, basic decency, team development, empowerment etc are all fundamental requirements of a strong performing sustainable and scalable team. Without these, the team may return excellent performance over a short period – but will lack sustainability and scalability. A leader needs to, above all, ensure that teams and their performance are sustainable and scalable. That is precisely what goes wrong as sales go up, and resultant quality and customer experience goes down – leading to sales losses!  And this book also teaches us the way we can avoid that pitfall!

Now, all stories will not hold equal attraction for all – there may be some areas where you are doing fine. Thus, you have to pick and choose. Question is – how do you pick? The only way you can judge where you yourself are upto speed is do the small questions at the end of each case study – these questions are self-analytical, and provide insights as to where you need to work on. I used sticky notes to annotate my thoughts where I found relevance to me  to work on. But that is my style; you can do it any way you choose to.  All in all, rated 5 stars, must read book for businesses and professionals alike!

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